Giving Back
At Velora Tea, giving back is not an afterthought – it is part of why we exist.
We believe that exceptional tea should do more than taste good. It should contribute positively to the world around us, support people at risk, and reflect the values of care, fairness, and responsibility that guide everything we do.
Our Commitment
We aim to donate 1% of our profits to initiatives that support at‑risk academics, particularly those whose work, safety, or ability to continue their research has been threatened.
Academics play a vital role in preserving knowledge, advancing science and culture, and challenging misinformation. Yet many face persecution, displacement, or loss of opportunity simply for pursuing truth. We believe protecting knowledge protects society.
Our commitment is an expression of that belief.
How It Works
To ensure clarity and trust, our giving commitment follows a simple and transparent structure:
The 1% contribution is calculated from net profits, after essential business costs such as ingredients, packaging, fulfilment, and taxes.
Donations are made at appropriate intervals (typically annually or biannually), depending on business performance and sustainability.
Contributions are directed to independent, reputable organisations that support at-risk academics and scholars.
No customer is charged a separate donation at checkout – contributions are made directly by Velora Tea from business profits.
As a growing business, we prioritise responsible, sustainable giving. As Velora Tea grows, so too does our ability to support this work.
Transparency & Accountability
We understand the importance of clear, verifiable information – especially for customers and platforms that value trust and accountability.
To support this:
This page will be updated with confirmed donation information once contributions have been made.
We aim to disclose recipient organisations and dates where appropriate.
Statements on this page reflect our intent and operational approach, rather than guaranteed outcomes.
Until donations are made, references to giving should be understood as a business commitment, not a real-time transaction.
This page will be updated as Velora Tea’s giving programme progresses.
Ethical Sourcing Beyond Donations
Giving back is not limited to financial contributions.
We are committed to:
Ethically sourced ingredients
Fair treatment across our supply chain
Long‑term relationships built on respect and sustainability
We believe responsible business should be embedded at every level, from sourcing to packaging to purpose.
Why This Matters to Us
Velora Tea was created with intention – to slow things down, to be thoughtful, and to value quality over excess.
Supporting at‑risk academics aligns with those values. Knowledge, like tea, takes time, care, and dedication to cultivate. When it is threatened, we all lose something.
By choosing Velora Tea, you are supporting not just a product, but a principle.
Looking Ahead
As Velora Tea develops, we intend to formalise our giving framework further, including clearer reporting and potential long-term partnerships with recognised organisations.
Our goal is to ensure that our commitments remain:
Honest
Verifiable
Aligned with responsible e-commerce standards
Thank you for supporting a small business built on care, quality, and integrity.